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Unlock the Secrets to Maximizing Your Marketing ROI

Are you tired of marketing campaigns that cost more than they deliver? Boost Your Marketing ROI is your ultimate guide to turning every marketing dollar into measurable results. Written by marketing expert Miriam van Heusden, this book simplifies complex strategies into actionable steps for business owners, marketers, and entrepreneurs who want to grow their business without wasting money.

What You’ll Learn

A Message from the Author

Miriam Van Heusden

Miriam van Heusden is an accomplished entrepreneur, marketing strategist, and award-winning author with over three decades of experience in business, marketing, and technology. With a career spanning multiple industries, including hospitality, e-commerce, and software development, Miriam has a unique ability to translate complex marketing strategies into practical, actionable steps that drive measurable results.

Having owned and operated multiple restaurants and businesses, Miriam understands firsthand the challenges small and medium-sized business owners face when it comes to marketing and customer engagement. Her hands-on experience in sales, digital marketing, project management, and leadership has shaped her practical, results-driven approach to business growth.

Miriam is the founder of Maralytics, a marketing analytics platform that helps businesses track, measure, and optimize their marketing campaigns to maximize ROI. She also runs Business Manuals Made Easy, an e-commerce platform that provides practical guides and systems for business owners to streamline operations and enhance performance.

In Boost Your Marketing ROI: A Systematic Approach to Get Better Results, Miriam shares her proven five-step methodology for creating marketing systems that work. Her approach focuses on planning, execution, tracking, measurement, and reporting, empowering business owners to make data-driven decisions, increase efficiency, and achieve sustainable growth.

Miriam is passionate about helping businesses thrive in today’s competitive marketplace. Through her writing, consulting, and software solutions, she continues to educate and inspire entrepreneurs to take control of their marketing, maximize their ROI, and achieve long-term success.

When she’s not coaching business owners or developing marketing solutions, Miriam enjoys solo travel, exploring new cultures, and writing about strategies for business and personal growth.

More About the Book

Boost Your Marketing ROI is not just another marketing book—it’s a practical guide designed for business owners, marketers, and entrepreneurs who want measurable results. With clear, step-by-step strategies, it helps you understand where your marketing dollars are going and how to make them work harder for your business.

Inside this book, you’ll discover:

- Track What Matters: Understand which campaigns drive real results and which don’t.
- Optimize Your Marketing Spend: Make smarter, data-driven decisions to maximize ROI.
- Apply Actionable Strategies: Step-by-step guidance you can implement immediately.
- Learn from Real Examples: Case studies and examples from businesses that successfully grew their sales.
- Avoid Costly Mistakes: Prevent the common pitfalls that waste time and money.

Whether you’re just starting out or managing multiple campaigns, Boost Your Marketing ROI gives you the clarity, confidence, and tools to make smarter marketing decisions and grow your business sustainably.

Testimonials

“Business marketing in these times dominated by social media influencers is confusing at best. Until now. The Marketing ROI Booster is a breath of fresh air. This book takes a grass roots approach to establishing a marketing presence in a noisy world, written by someone whose own business journey has seen her move from struggling restauranteur to successful business owner, marketer, trainer, and software developer. A highly recommended read.”

“Very simple to read. A common sense way that literally shows me how to do marketing and why. There were so many things to learnt I felt the author really cared to give me all the information she knew. I also enjoyed the stories at the end of each section, like I was being given one-on-one advice. The added bonus was the check list, it was super productive and really kept me progressing. Overall, an excellent marketing resource.”

“This book is comprehensive in covering everything you need to know to start marketing your business. It is full of great content, real world examples and actionable steps. It covers the basics of marketing, business processes, types of marketing, and everything you need to know to start marketing your business. An enjoyable read.”

“The information in the book is genuine, structured, and logical. The methodology is applicable to any business aiming to get positive results. I learnt some of the most critical elements of marketing. From traditional to online, the methodology was very structured, easy to understand and logically sequenced. A great piece of work!”

“A book I found useful for my own small business I am starting. Straight away I saw what I could do to get started on my own marketing campaigns. I saw it as a great resource for my friends who are starting businesses as well. It is easy-to-read and follow. The real-life examples from the author’s own experience helped me to think about what ideas I could use for my own campaigns and look at what other yoga teachers do.”

“There are so many areas covered in this book that it is informative, easy-to-read and has a lot of depth. I find marketing is the area most prone to lose people money in their business, so this book helps the reader break down marketing with real-life business cases empowering the reader with practical support.”

Contact Miriam van Heusden

Learning marketing definitely goes beyond this book and our author is very open to hearing from individuals and groups who want to collaborate or to simply ask more about Boost Your Marketing ROI!

For media inquiries, seminars, webinars, other questions about this book and her other projects, simply fill up the form below.